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​Văn Chương Máu Chảy 

Description 

From a young age, I have harbored a deep passion for Literature, a love that ultimately led me to join Van chuong mau chay, a highly regarded community dedicated to fostering a passion for Literature among Vietnamese students. With a thriving online community of 70,000 supporters, our mission is to ignite a love for Literature through social media, interactive workshops, and online classes. 

Achievements 

- Managing a project with 100.000 online supporters in Facebook Fanpage and Academic Community 

- Managing 02 online specialised Literature classes for 40 students with 100% specialised high school admission 

- Outlined an unique Communication approach for Van chuong mau chay - highlighting the critical and logical aspects of  Literature 

- Host of the online workshop Sainante with 80 attendees to debunk untrue myths towards arts 

- Content contributor of “MILK” and “FIRE” - free online courses with the goal to publicise liberal arts for Vietnamese students  

As the first Head of Public Relations, I initially struggled to establish a distinct communication style. My first instinct was to adopt a poetic and romantic aesthetic, borrowing themes from other literary platforms. However, I soon realized that Literature Of Bleeding Heart needed something different - an approach rooted in logic and critical thinking, balancing depth with accessibility. This new direction allowed us to grow rapidly, achieving a remarkable milestone of 10,000 Facebook followers within just a few months. Furthermore, in our first year, 100% of the students enrolled in our online classes were admitted to specialized high schools for gifted students, affirming the impact of our efforts. 

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In addition to leading the Communication Department, I served as a teacher’s assistant for online Literature classes. Through this role, I discovered that many students felt uncertain about pursuing Literature, believing it offered  

limited career prospects. Moved by their stories, I spearheaded a series of Facebook post amed at debunking the myths surrounding the subject. By inviting successful guest writers to share their journeys - stories of struggle and perseverance that culminated in fulfilling careers - I helped students feel validated and inspired. The response was overwhelming, with many expressing renewed confidence and a sense of purpose in the comments.

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©2025 by Hung Anh Doan 

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